Our Expertise
Clear Vision of What We Do ...and Do Well
Who hasn't been tempted to stretch into uncharted territory? But it's tricky business when you practice what you preach on a client. After nearly 10 years as an established independent consultancy, we have a clear vision of what we do well and how we can apply our expertise for client success. We won't steer you to our global office in Paris (we don't have one), but we will share with you what we believe you need to know and what we think you should know, even if it's not always easy to share it with you. Since we're not structured around profit centers, the strategic solution and creative execution we recommend is never about our business needs – it's about yours.
High Value Media Coverage
Building awareness through a placement is the tip of the iceberg. Driving business is the ultimate metric.
Digital Depth
Digital communications is much more than e-mail marketing and social media. It’s about building relationships, generating content and getting into the mix.
Internal Communications
If your own brand ambassadors can’t share your story (or worse, don’t believe it), it’s pretty tough to explain it with impact to the outside world.
Standout, Strategic Events
Events are high-dollar investments and shouldn’t be taken lightly. Standout events can leave a lasting impression when executed as strategic platforms to communicate brand messages, build relationships with key constituents and instill brand passion.
Media Properties
We believe it’s not enough to know the media, when you can be the media. Through strategic and proprietary media properties (check out our ISSN), we have an insider’s view on the pulse of American consumers and key influencers. The insights they generate provide the fodder for award-winning editorial in the online magazine – www.momseasychair.com.
"Marketing to Moms" Expertise and Thought Leadership
Marketing to Moms and Women has become a cottage industry all its own. Haystack Founder Bonnie Ulman has had a hand in this movement, literally writing the book on the topic. Not content with defining moms as 25 to 54, she co-authored “Trillion-Dollar Moms: Marketing to a New Generation of Mothers” to share her insights and experience in studying moms of multi-generations. A sought-after speaker and mom expert spokesperson for Kellogg’s Rice Krispies’ Childhood is Calling program, she and the Haystack team have put this experience to good use for some of the country’s top brands.
Relationship Building & Social Network Offerings
Reaching out to consumers for first-person dialogue is often the foundation for building or reshaping a brand. Many clients come to us to tap our robust influencer contacts and rich database of consumers, and rely on our expertise in building virtual and real life social networks to drive understanding and build affinity for their brands.
Corporate Image and Reputation
It’s often said that none of us has anything without our reputation. And most of us don’t have a reputation that lands us on the Fortune 500 list. We’re at the ready to take advantage of the good days and the not so good days.
Consumer Research and Behavioral Insights
When it comes to getting at the heart of consumer behavior, understanding ‘why’ is as important as understanding ‘what.’ Research is in our DNA so it’s only natural that we blend traditional and non-traditional research strategies to deliver precise insights into the ‘why’ of consumer attitudes or behavior. Ask us about how we use pagers to get real-time information about moms’ shopping habits. Research is only data without the precise interpretation that allows it to grow into the actionable insights that activate opinion leaders in any variety of settings – social networks, kids play groups, professional organizations, living rooms and bullriding arenas.
