The Importance of 'Why?'
Within an industry that runs on information-sharing, why are so many communications programs based on assumptions and generalizations?
Why do communications and marketing professionals talk about “target consumer groups” instead of individuals…each with his or her own preferences and needs?
Why should clients assume that particular communications strategies will work if they aren't given concrete reasons to expect success?
And Why Not?
Haystack is filled with people who never outgrew asking 'why?' and embrace the notion of 'why not?'
The answers to both questions help the team uncover solid insights about clients, their industries and the people critical to their success. This knowledge is a brand's assurance that marketing dollars are being well spent.
Our goal: to create public relations and marketing communications solutions that connect human beings – the individuals who are driven by emotional and rational cues – and the brands, products and companies who need them to thrive.